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editorial / SONSBEEK '16: transACTION 
het instituut - ONSbank 
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ONSbank kick-off / Money - Watching / het instituut
Watching money until it’s yours
On April 9th at Spui 25 in Amsterdam, Het Instituut is organized ‘Money Watching’, a project by Italian artist Cesare Pietroiusti. During this event everybody can experience the temptation of money. If you stare long enough at a 10, 20 or 50 euro banknote, you can take it home.
The willingness to stare at a banknote for such a long time, will cause a lot of different emotions to arise; shame, discomfort and maybe even anger. This was exactly the point. Money Watching marks the kick-off for ONSbank; a unique debt assistance program for youngsters in Amsterdam conceived by artists and developed by Stichting Het Instituut, De Kandidatenmarkt and MaDi. The debt-youngsters who participate in the program will act as guards during the kick-off and will thereby be confronted with the people's desire and relationship to money.
For more about ONSbank, see here.
For more about the Money-Watching kick-off, see here.
© 2017 Sanne de Vries